{"product_id":"brides-bush-plant","title":"Brides Bush Plant | Pavetta indica | White Fragrant Flowering Shrub India","description":"\u003ch1\u003eBrides Bush Plant — Pavetta indica | White Fragrant Flowering Shrub\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eBrides Bush\u003c\/strong\u003e (\u003cem\u003ePavetta indica\u003c\/em\u003e) is a graceful, medium-sized flowering shrub that produces dense clusters of small, star-shaped white flowers with a sweet fragrance — reminiscent of a bridal bouquet, hence the name. A classic garden shrub across South India and Kerala, beloved for its elegant blooms and butterfly-attracting qualities.\u003c\/p\u003e\u003ch2\u003ePlant Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical Name:\u003c\/strong\u003e Pavetta indica\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommon Names:\u003c\/strong\u003e Brides Bush, Pavetta, Indian Pavetta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Rubiaceae\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant Type:\u003c\/strong\u003e Evergreen flowering shrub\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight:\u003c\/strong\u003e 1–2.5 metres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlower Colour:\u003c\/strong\u003e White, star-shaped, fragrant clusters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlowering Season:\u003c\/strong\u003e Summer; intermittent year-round in warm climates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Sweet, mild fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eGrowing Conditions\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunlight:\u003c\/strong\u003e Full sun to partial shade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatering:\u003c\/strong\u003e Moderate; well-draining soil essential\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoil:\u003c\/strong\u003e Fertile, well-draining loamy or garden soil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFertilizer:\u003c\/strong\u003e Monthly balanced NPK; organic compost top-dressing twice yearly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContainer Suitability:\u003c\/strong\u003e Good in large pots (14–18 inch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLandscaping Uses:\u003c\/strong\u003e Garden specimen, informal hedge, butterfly garden, courtyard planting\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eCare Guide\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePrune lightly after flowering to maintain shape\u003c\/li\u003e\n\u003cli\u003eAttracts butterflies and beneficial pollinators in abundance\u003c\/li\u003e\n\u003cli\u003eThrives in Kerala’s warm, humid climate\u003c\/li\u003e\n\u003cli\u003eDrought-tolerant once established\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eCustomer FAQs\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Why is it called Brides Bush?\u003c\/strong\u003e\u003cbr\u003eA: The dense clusters of white star-shaped flowers resemble a bridal bouquet — giving it the romantic common name.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Does it attract butterflies?\u003c\/strong\u003e\u003cbr\u003eA: Yes — it is one of the best butterfly-attracting shrubs for Indian gardens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How fast does it grow?\u003c\/strong\u003e\u003cbr\u003eA: Moderate grower — expect 40–60 cm of growth per year under good conditions.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e✓ Nursery Fresh  ✓ Healthy Dispatch  ✓ Secure Packaging  ✓ Expert Support  ✓ WhatsApp Assistance\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eShipping: ₹80\/kg within Kerala. Outside Kerala: no refund\/replacement for transit damage. Continuous opening video required for Kerala claims.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eImages are representative. Minor natural variation in size, colour, and growth stage is expected and not a defect.\u003c\/em\u003e\u003c\/p\u003e","brand":"Blueberry Botanicals","offers":[{"title":"Default Title","offer_id":49720019747066,"sku":"BB-PLT-BRB-001","price":260.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/www.blueberrybotanicals.in\/ar\/products\/brides-bush-plant","provider":"Blueberry Botanicals","version":"1.0","type":"link"}